exile Posted October 17, 2014 Share Posted October 17, 2014 Social media more influential information source than newspapers in Scottish independence referendum, YouGov finds http://www.thedrum.com/news/2014/10/17/social-media-more-influential-information-source-newspapers-scottish-independence Quote Link to comment Share on other sites More sharing options...
tomtscotland Posted October 17, 2014 Share Posted October 17, 2014 Yes of course social media provided more information. Mainstream media, being part of the Establishment, concentrated their efforts on pumping out as many scare stories as possible so as to save the Union. Quote Link to comment Share on other sites More sharing options...
hampden_loon2878 Posted October 17, 2014 Share Posted October 17, 2014 Yes for certain ages groups this would most definatly br the case Quote Link to comment Share on other sites More sharing options...
Hertsscot Posted October 17, 2014 Share Posted October 17, 2014 What it doesn't show is whether No voters were more reliant on old style media, I suspect they were Eddthus the need for some alternative voices on tv,radio or on the newspaper stand. Quote Link to comment Share on other sites More sharing options...
Buzz Posted October 18, 2014 Share Posted October 18, 2014 Given the limited circulation of most papers this isn't surprising. It was the public service BBC that won the referendum for the Unionists and social media cannot get near its level of influence. Quote Link to comment Share on other sites More sharing options...
slasher Posted October 18, 2014 Share Posted October 18, 2014 The Record/Sunday Mail titles have just posted the biggest drop in circulation UK wide post referendum. Chickens coming home to roost. Personally apart from my 80+ yr old parents I don't know anyone who buys a paper anymore. Quote Link to comment Share on other sites More sharing options...
hampden_loon2878 Posted October 18, 2014 Share Posted October 18, 2014 I will sooner buy the sun than the record and thats saying something Quote Link to comment Share on other sites More sharing options...
Rossy Posted October 18, 2014 Share Posted October 18, 2014 People that were hugely active on social media only accounted for a small percentage of the votes cast in the referendum. The vast majority of people in Scotland still get their news from the papers and BBC/STV. IMHO. Quote Link to comment Share on other sites More sharing options...
andreimack Posted October 18, 2014 Share Posted October 18, 2014 (edited) If anything it was my expriance ( based on comments on social media or in the pub!) that the constant bombardment of social media with yes and NO articles put people off or galvanised them in their vote. Edited October 18, 2014 by andreimack Quote Link to comment Share on other sites More sharing options...
slasher Posted October 18, 2014 Share Posted October 18, 2014 People that were hugely active on social media only accounted for a small percentage of the votes cast in the referendum. Figures don't actually bear that out. Most printed titles are dropping circulation and year on year social media use is increasing as people find it more instant and reliable. I agree with what you say about BBC/stv news but more and more people are being more discerning turning yo outlets like aljazeera and channel 4 for news. The vast majority of people in Scotland still get their news from the papers and BBC/STV. IMHO. Quote Link to comment Share on other sites More sharing options...
slasher Posted October 18, 2014 Share Posted October 18, 2014 (edited) Edited October 18, 2014 by slasher Quote Link to comment Share on other sites More sharing options...
Wauchope Lad Posted October 18, 2014 Share Posted October 18, 2014 Given the limited circulation of most papers this isn't surprising. It was the public service BBC that won the referendum for the Unionists and social media cannot get near its level of influence. Agreed Buzz. s Quote Link to comment Share on other sites More sharing options...
hunchy Posted October 18, 2014 Share Posted October 18, 2014 I would say in general the younger you are the more influence you would get from social media anD the older you are the more it would be from the msm. Quote Link to comment Share on other sites More sharing options...
min Posted October 19, 2014 Share Posted October 19, 2014 I reckon social media is already more influential than the written press. However, broadcast media and TV in particular, is infinitely more influential. Quote Link to comment Share on other sites More sharing options...
Hertsscot Posted October 19, 2014 Share Posted October 19, 2014 Even if you don't read the newspapers don't underestimate the impact that newspaper headliens have, not just physically where every headline in the shop is screaming doom and gloom but also when tv and radio deveote time to recycling newspaper headlines by commenting on those headlines. Newspaper influence is undoubtely waning but not dead yet particularly amongst the older generation. Quote Link to comment Share on other sites More sharing options...
Freeedom Posted October 19, 2014 Share Posted October 19, 2014 The baby boomers bought all the lies about not getting their pensions and sold their country and the youth down the river. Most selfish worthless generation that ever existed. Quote Link to comment Share on other sites More sharing options...
Armchair Bob Posted October 19, 2014 Share Posted October 19, 2014 Social media doesn't beam propaganda directly into our brains via the goggle box at 25 frames per second. The BBC does. BBC wins the influence wars. Quote Link to comment Share on other sites More sharing options...
antidote Posted October 19, 2014 Share Posted October 19, 2014 I would say in general the younger you are the more influence you would get from social media anD the older you are the more it would be from the msm. My experience is that the younger generation get their news through their Facebook, Twitter links etc. and don't actively seek their news from the web. Yes the older generation do mainly get their news from the msm, but their is a lot of oldies out their who use social to read their news and that can only grow. Quote Link to comment Share on other sites More sharing options...
Haggis_trap Posted October 19, 2014 Share Posted October 19, 2014 Wings over Scotland apparently had more daily readers that the Sun. However there is still a big generation (age >40) that dont really do online. Quote Link to comment Share on other sites More sharing options...
hunchy Posted October 19, 2014 Share Posted October 19, 2014 My experience is that the younger generation get their news through their Facebook, Twitter links etc. and don't actively seek their news from the web. Yes the older generation do mainly get their news from the msm, but their is a lot of oldies out their who use social to read their news and that can only grow. Ye my folks get a lot of there stuff from fb and also post pro-Indy stuff as well. They were some of the few over 65's that voted yes. Know from talking to my mares kids that if I asked them about watching the news they just say it's boring Quote Link to comment Share on other sites More sharing options...
antidote Posted October 20, 2014 Share Posted October 20, 2014 Ye my folks get a lot of there stuff from fb and also post pro-Indy stuff as well. They were some of the few over 65's that voted yes. Know from talking to my mares kids that if I asked them about watching the news they just say it's boring You've got a mare? Ha ha. Auto predicter is murder. :-) Quote Link to comment Share on other sites More sharing options...
Guest allyc Posted October 20, 2014 Share Posted October 20, 2014 Depends on the generation reading them... Quote Link to comment Share on other sites More sharing options...
hunchy Posted October 20, 2014 Share Posted October 20, 2014 You've got a mare? Ha ha. Auto predicter is murder. :-) Lol ye feckin ipad should have been mates Quote Link to comment Share on other sites More sharing options...
exile Posted April 15, 2015 Author Share Posted April 15, 2015 BBC Trending Angry Salmond speaks: secrets of the SNP's social media strategyhttp://www.bbc.co.uk/news/blogs-trending-32303329 Quote Link to comment Share on other sites More sharing options...
Bristolhibby Posted April 15, 2015 Share Posted April 15, 2015 The baby boomers bought all the lies about not getting their pensions and sold their country and the youth down the river. Most selfish worthless generation that ever existed. Not to mention privileged. Their fathers and grandfathers went through hell, and they by and large have generous pensions that the rest of us young uns can only dream of. J Quote Link to comment Share on other sites More sharing options...
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